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We strategized and capture an updated photo and video content campaign for Easton's Jen Schro line of catchers' gear. This was accomplished in a one-day shoot, which aimed to maximize the content captured for multimedia placement and continued usage across the brand's various channels.

Approach

In order to reach the target audience with our story we enlisted the help of key members at Easton to help craft our narrative of what these softball lines are, and who they are for. The shoot and edit process was to help captivate and display that if you want to be the best, you need to wear the best. Embracing the culture and values of Jen Schro and Easton, we showcased four different girls of all different ages and backgrounds in the gear, supporting the claims of Easton that any girl can be in this girl, not just a pursuing professional.

The goal was to showcase the gear in competitive settings, while also highlighting the target audience.

Objectives

To promote the new launch of four new products from Easton and Jen Schro, we carefully crafted a narrative and look to capture how and what it meant to wear the gear. Putting our players through drills and training with Jen, we were able to successfully portray that in a narrative video.

Outcomes

  • Increased Visibility of Easton’s Products
  • Increased Visibility of Jen Schro & her Partnership with Easton
  • Showcased the Target Audience in the Narrative of the Content

Conclusion

There’s more where that came from.

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