The project focused on defining Lucid Audio Video's brand identity, its offerings, and the messaging used both internally and externally. The team crafted a brand design package that leaned into the subject matter in a kitschy and vintage way, reflecting Lucid's expertise, experience, and personality. The goal was to ensure that all interactions with Lucid Audio Video felt personal and friendly, as if working with "their buddy Joe's company."
Lucid Audio Video, an emerging audio-video integrator, had been in operation for just about a year when they partnered with RareForm to elevate their brand. CJ Welch, Co-Founder and Executive Producer at RareForm, served as the strategist and producer, while Elias took the lead as the designer. Together, they worked closely with owner Joe to develop a comprehensive brand strategy.
The primary objectives were to develop a cohesive brand strategy, clearly define and articulate Lucid Audio Video's offerings and messaging, create a distinctive brand design package, and establish a friendly and approachable brand persona that resonated with the target audience
RareForm developed a Brand that highlights Lucid's unique qualities, stands out in the marketplace, and ensures every interaction feels personal and engaging.
Consistent Messaging
The brand's new identity was reflected in both internal and external communications, fostering a consistent and engaging message.
Increased Engagement
The kitschy and vintage design elements resonated well with the target audience, enhancing brand recall and loyalty.