At Archrival, CJ Welch led the project by organizing a standout event in the 2023 Tinder College Program. His responsibilities included collaborating with creative teams—graphics, venue, audio, video, lighting, and talent—to ensure a seamless production. CJ directed the show's operations, coordinating with the Client-Creative Director and exceptional AV/production crews to bring a full-scale production to life.
The primary goal was to enhance engagement on the Tinder U platform by leveraging the allure of high-production live music performances, top-tier talent, and exclusive experiences. This approach aimed to solidify Tinder's position as the preferred platform for meaningful connections among Gen Z students.
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Performances by Saweetie and Baby Tate attracted a large audience, contributing to heightened brand awareness and user engagement for Tinder U.
The "Swipe Off" became an eagerly anticipated annual experience for Tinder University schools, further enhancing brand loyalty and affinity.
The event garnered substantial media coverage, increasing engagement from the target demographic.
