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Tinder Swipe Off 2023

CJ Welch, Co-Founder and Executive Producer at RareForm, spearheaded the Tinder Swipe Off Concert 2023 during his time at Archrival. This project aimed to enhance engagement with the Tinder U product through a swipe-off contest, culminating in an exclusive concert experience for the winning school.

Approach

At Archrival, CJ Welch led the project by organizing a standout event in the 2023 Tinder College Program. His responsibilities included collaborating with creative teams—graphics, venue, audio, video, lighting, and talent—to ensure a seamless production. CJ directed the show's operations, coordinating with the Client-Creative Director and exceptional AV/production crews to bring a full-scale production to life.

Outcomes

The primary goal was to enhance engagement on the Tinder U platform by leveraging the allure of high-production live music performances, top-tier talent, and exclusive experiences. This approach aimed to solidify Tinder's position as the preferred platform for meaningful connections among Gen Z students.

Conclusion

By offering a unique and memorable event, the Tinder Swipe Off 2023 solidified Tinder's presence on college campuses.

Heightened Brand Awareness

Performances by Saweetie and Baby Tate attracted a large audience, contributing to heightened brand awareness and user engagement for Tinder U.

Annual Event Establishment

The "Swipe Off" became an eagerly anticipated annual experience for Tinder University schools, further enhancing brand loyalty and affinity.

Significant Media Attention

The event garnered substantial media coverage, increasing engagement from the target demographic.

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